Marketing strategy, AI & automation
Connect your marketing.Bring your business into focus.
Strategy leads. Creativity connects.
Technology supports.
Acquisition
Communication
Conversion
Relationships
Your business.
A clear strategic direction.
Strategic planning · Diagnosis
Priorities · Decisions
Our hourglass approach connects discovery, communication, conversion and lasting relationships. Positive customer experiences, loyalty and referrals create new demand, bringing the journey back to discovery.
Our hourglass approach turns customer relationships into new demand.
For small and medium-sized businesses in the Netherlands. Dutch and international entrepreneurs.
How we can work together
The right work.
For your next chapter.
Marketing strategy for small businesses, from positioning and content to paid media, websites and automation. We start with what your business needs.
01 / Find direction
Strategy
& positioning
Understand the challenge, clarify your value and decide what deserves your attention.
- Strategic diagnosis
- Positioning and messaging
- Marketing planning and advisory
02 / Build continuity
Ongoing
marketing
Bring consistency to communication and campaigns, with priorities and analysis guiding the work.
- Social media and content
- Paid media management
- Email marketing and automation
03 / Connect the journey
Websites
& connected systems
Give each touchpoint a purpose, from your first impression to the next conversation.
- Websites and landing pages
- CRM and customer journeys
- AI applications and integrations
and business decisionsEntertainment · Hospitality · Wellness · Professional services
Experience across Brazil and the Netherlands
Selected work & examples
See the thinking.
Then see the work.
Explore marketing case studies and reports from hospitality and wellness businesses, with the strategic thinking behind the work.
Berlin Floripa
A strategic marketing project for a place where gastronomy, art, music and events meet. Business diagnosis and audience research informed positioning, content and campaigns.
Cura Veeda
Strategic positioning and communication for an Ayurveda therapy and education brand. A closer look at audience, message and digital presence, with a dedicated Google Ads report.
Explore the report collection and examples of our work.
How the work takes shape
Clarity before content.
Purpose in every connection.
Understand
Your business, audience, offer and the situation you want to change.
Find direction
The priorities, positioning and message that give the work a purpose.
Build & connect
Creative work, channels and technology shaped around the customer journey.
Learn & adjust
Review what happens, question assumptions and refine the next decisions.
Products by Spellbound
Learn the method.
Support the relationships.
Two distinct ways to bring more structure to your business: education and a CRM product.
Education / Marketing ReSTART
Your experience.
A new beginning.
Our marketing course helps international entrepreneurs build clarity, confidence and a system they can use themselves. Also available for organisations supporting entrepreneurs.
Technology / Spellbound CRM
Give your contacts
a clearer next step.
A CRM product for your customer relationships. Let’s discuss your process, what you need to organise and whether the product fits your business.
Prefer to begin with an analysis?
A fresh perspective
on where you are.
Choose the depth that fits your question. If you are unsure, we can discuss the right starting point.
Instagram analysis
A focused review of your Instagram presence to identify strengths and gaps.
Digital presence audit
A broader review of your website, social presence, search visibility and positioning.
Raio X Premium
In-depth strategic analysis and diagnosis. Scope and investment are defined after a conversation.
Request an analysis
Tell us about your business and what you would like to understand better.
Mila Juns / Founder & marketing strategist
The person connecting the pieces
A wider perspective.
A personal approach.
I’m Mila. For more than 25 years, I’ve worked across entertainment, hospitality, wellness and professional services, learning how different people decide, connect and choose.
That experience helps me recognise patterns and bring a useful perspective to your business, while respecting what makes it different.
Knowing what to connect starts with understanding who you are.
I lead the strategy and work directly with you. From the first conversation to implementation, the work follows an agreed direction, with room to question, create and adjust.
A conversation is a good place to start
Your business has a story.
Let’s hear it.
Tell me what you are building, what feels disconnected and where you would like to go next.
Marketing strategy, AI & automation.
Based in the Netherlands.
Working across markets.