ILLUSTRATIVE SAMPLE · FICTIONAL BUSINESS AND DATA
From search to enquiries.
Example wellness business · 30-day demonstration
This sample explains how Spellbound can present campaign performance. These are synthetic figures, not results from Cura Veeda or any other client.
The journey at a glance
Diagram is schematic, not to scale. Enquiries are leads, not confirmed sales.
€1.20
Average cost per click: €300 ÷ 250 clicks.
€30
Cost per enquiry: €300 ÷ 10 enquiries.
The next question
Which enquiries became suitable appointments or customers?
What we would investigate next
- Check that enquiry events represent completed, valid requests.
- Compare the ad message with the landing page and the offer.
- Review enquiry quality with the business before increasing spend.
No ROI or revenue conclusion can be drawn from enquiry counts alone.
Marketing strategy, AI & automation.
Based in the Netherlands.
Working across markets.